Digital Marketing Ideas For Small Businesses
If your business has a small following on social media, you might want to try partnering with brands that have a larger following on Facebook. You could then offer a prize in exchange for their fans' participation in a contest.
These giveaways are a great way to promote brand awareness. Make sure to involve the entire company, from both brands and the customer. Brands with larger Facebook followings should find companies with smaller Instagram followers.
The combined prize could be something as valuable as a trip to Disney World. In addition, they can also learn about the customers' customer journey, the product or service that they provide, and how to improve their experience with each brand.
Video content marketing
To increase the reach of your video content, you should use the following Digital marketing ideas:
B2B companies can use social video for their marketing campaigns. Hubspot uses testimonials to answer the concerns of potential clients. In addition, 86% of people use Twitter as a news portal. More than half of these people post news on the portal, and 40% plan to use social video to spread the word about their brand. B2B video content marketing can help you create a strong brand identity and increase credibility for your business.
Behind-the-scenes videos can help you boost engagement. People enjoy seeing studios, especially in creative fields. Giving exclusive office tours can boost engagement. Publicity stunts are another great way to use video content.
They can create interest in your products and go viral. But be careful to use them responsibly. Here are some ideas to get you started. These are just some of the best ideas for video content marketing. Don't forget that video content should be relevant to your business.
In-store apps
To get a wider audience, you need to find a way to appeal to the demographics of your users. You should study your target audience, leisure time, spending habits, and other factors. Try not to target everyone, as an app that appeals to kids might not be as appealing to a retiree.
You should also look at the apps of your competitors to get an idea of what they're doing. However, be careful not to copy them as it may damage your app's chances.
If your app has a unique offering, you should try getting it featured on the App Store. Being featured on the App Store can boost your visibility, generate more downloads, and lead to lower acquisition costs. Apps are featured by professional curators.
Apple receives thousands of pitches each day for features. Hence, your pitch should be persuasive and outline why your app is unique. You can also get it localized in other languages.
Employee spotlights
One of the best ways to promote an employee is to feature them in an employee spotlight, which is an interview that highlights their unique contributions to the company. These articles can be published on a company blog, shared on social media, or even included in an email newsletter. To make this idea as appealing as possible, you should start by asking employees to submit their stories.
Generally, the answers should revolve around the company culture and values and can include things like team-building activities, the company's mission, and vision, and the relationship between each employee and the team.
The best thing about showcasing your employees is that they have a passion for the company's mission and goals. This is evident from their comments and likes on the company's website. This kind of content also garners attention on social media, and workers tend to share these stories with their friends and families.
While a promotional post by a company will likely garner a small number of shares, employee spotlights get more than their fair share of shares. And these posts can also generate interest from potential customers and applicants.
Contests
Contests are a great way to get the attention of your audience and build buzz about your brand. To increase its following, a retailer can raffle off tickets to a major concert or offer a big prize to a lucky winner. Such contests build awareness about your brand and create word-of-mouth advertising.
The same principle applies to online contests. Companies can create a Facebook page and use its "share" buttons to encourage people to post comments on the page. The person who comments first will win a prize. There are various contest ideas that a business can use to promote its website or online store.
To create a successful contest, you should understand the goals you want to achieve with your campaign. Create a prize that supports your goals, offer the appropriate prize, and promote the contest widely.
This way, you will receive more traffic, more engagement, and more leads. Contests are an excellent way to increase sales and turn leads into customers. If you can meet the needs of your audience, you can be assured that they will come back for more.
Giveaways
For a fun and effective marketing strategy, consider using digital marketing ideas like giveaways. Giving away something free is an extremely popular way to attract attention and drive traffic to your website. Free stuff is great because it makes people happy, but it can also drive sales, email subscribers, awareness, and shares of your brand or products.
Here are some tips to make the most of your giveaway. Ensure that your giveaway is well-publicized to reach the biggest possible audience.
Among the many ways to run a giveaway, one of the most simple is through a contest. Most giveaways involve the random selection of a prize, but you can also run quiz contests. You can give out prizes for correct answers. To maximize the chance of winning, use a mix of easy and hard questions.
Quizzes are also a great way to collect customer insights. For example, a quiz contest involving a free prize can increase the number of followers.